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Digital Marketing Analytics and Insights Specialist

28-01-2025
Marktconform
Medior
The Hague - Haagse Poort - Low Rise
The Digital Marketing Analytics and Insights Specialist at NN Group will track digital marketing activities, analyze web data for user behavior insights, create reports, optimize conversion rates, and ensure data quality.

At NN Group, our ambition is to be an industry leader, known for our customer engagement, talented people, and contribution to society. We are strengthening our emphasis on enhancing operational efficiency, and therefore we are focusing on standardisation, automation, and re-use without losing our focus on CX and growth. Technology and data will enable us to successfully transform our business. To achieve this we have embarked upon a transformation journey to become future ready, focusing on several workstreams across our operating markets. We are excited to work towards our ambitious goals for the future. Are you up for a new challenge and would you like to help us shape the future? Read more below and apply!  

What you are going to do

The Digital Marketing Analytics and Insights Specialist will be responsible for tracking the digital marketing related activities and providing actionable insights. The main responsibilities include:

  • Analysing web and mobile analytics data to understand user behaviour and improve customer experience.
  • Creating reports and dashboards using data visualization tools like Power BI or Looker Studio.
  • Helping with conversion rate optimization (CRO) and UX improvement activities.
  • Making sure of having good data quality and relevant metrics.
  • Performing customer journey mapping and funnel analysis.

What we offer you

NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:

  • A unique opportunity to play an important role in an international transformation programme
  • Opportunity to impact customer experience and operational excellence
  • You will be exposed to diverse tech landscapes and best practices
  • Recognition and growth in a forward-thinking organisation

We offer this job fully remote as a virtual assignment for 1 to 3 years. As part of this role, you will have an employment contract under the local collective labour agreement (CLA) from one of the 11 countries where NN operates. This means you can apply for the job if you reside in one of the countries where NN is located (Netherlands, Belgium, Czech Republic, Poland, Slovakia, Hungary, Romania, Spain, Greece, Turkey, Japan). Once we know from which country you will perform the job, we will be able to inform you better about the local employee benefits.

Who you are

The ideal candidate should possess the following qualities and skills:

  • Strong analytical and problem-solving skills.
  • Proficiency in web/mobile analytics platforms such as Google Analytics, Firebase, and Microsoft Clarity.
  • Experience with data visualization tools like Power BI or Looker Studio.
  • Knowledge of SQL and other query languages for data extraction and manipulation is a big plus.
  • Familiarity with customer journey mapping and funnel analysis

Who you will work with

You will join the workstream Digital Marketing and Leads Generation. The Digital Marketing and Leads Generation workstream is dedicated to attracting new customers through digital channels using effective targeting and cross-selling techniques, as well as enhancing cost-effectiveness through ROI and conversion optimisation. You will:

  • Work with diverse teams within NN International, all business units in International
  • Partner with key business stakeholders in Insurance International
  • External partners and collaborators

This job is a virtual assignment which means you will fully work from home. You will travel regularly to meet your team. This means that the willingness to travel is important for this job position.

Any questions? 

If you have any questions about the job, you can reach out via to Sarp Dernek (Centre of Excellence Lead) via sarp.dernek1@nn-group.com. Any questions about the process can be directed to Marijke Tamsiran, Principal Talent Acquisition Specialist via Marijke.Tamsiran@nn-group.com

We bieden je

  • NS Business card, ook privé te gebruiken
  • 27 vakantiedagen en 1 Diversiteitsdag
  • 13e maand en vakantiegeld
  • Hybride werken

Vacature niet beschikbaar

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Bekijk andere vacatures of neem contact op voor vergelijkbare functies.

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Contactpersoon

Neem contact op met Marijke Tamsiran

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